In 2023, Kanha Makhan Millennium School at Omaxe Eternity, Vrindavan had no social media account and almost no presence on Google. Retrix started from zero: a new Instagram account, a Google Business Profile for schools done right, and a website built to capture enquiries. Three years later, more than 2,000 students study at the Omaxe campus alone, the Instagram account has 3,500 followers, the school’s posts have crossed 5.3 million views, and its website was the top-ranking school website for “best CBSE school in Vrindavan.”
This is how that presence was built, year by year, and what every school can learn about using a Google Business Profile for schools.
Table of Contents
Year by Year
| Year | What we built |
|---|---|
| 2023 | Instagram account created; Google Business Profile set up with photos of every facility; first website enquiry forms live |
| 2024 | Website structure rebuilt; Search Console set up; first parent-testimonial and lead-form campaigns |
| 2025 | 251 posts; Google clicks doubled in the admission season; school reviews removed by Google, SEO strategy changed |
| 2026 | 438 admission leads in January; verified WhatsApp channel; parent helpdesk; 3,500 Instagram followers |
Step 1: Put Every Facility on the Map With a Google Business Profile for Schools
Parents search “school near me” before they visit. We set up the school’s Google Business Profile and filled it with what makes Kanha Makhan Millennium School different: AC classrooms, an NEP-aligned curriculum, a 10 m shooting range, a squash court, a cooking lab, a sports academy, day care and day boarding. Every facility got photos, so a parent could see the campus before the first visit. Happy parents were encouraged to leave Google reviews.
Step 2: When Google Removed School Reviews
In 2025, Google removed reviews and star ratings from the Business Profiles of schools for students up to grade 12 and stopped new reviews (see the Google Business Profile Help Center). Every school lost its stars overnight, including the reviews it had worked to collect.
Many schools stopped working on Google after that. We did the opposite:
- Kept the profile alive: regular posts on events, admissions and achievements, and fresh photos.
- Kept details identical everywhere: the same name, address and phone on Google, the website and every directory.
- Moved trust to other places: parent testimonial reels on Instagram and testimonials on the website.
Step 3: Target What Parents Search
Our main target was the search “best CBSE school in Vrindavan.” We built website pages around it and listed the school on education directories, so it appeared wherever parents compare schools. It worked: for that search, Kanha Makhan Millennium School’s own website ranked above every other school’s website in Vrindavan; only school-listing portals sat above it. The full method is in our school website SEO post.
Step 4: Reach Families Beyond India
Vrindavan draws families from across India and abroad. Search visibility and directory listings brought international enquiries too, and some became admissions.
Where the School Stands Now
- More than 2,000 students at the Omaxe campus.
- The top-ranking school website for “best CBSE school in Vrindavan.”
- 3,500 Instagram followers, up from zero in 2023.
- 491 posts and 5.3 million+ views (including paid) from January 2025 to November 2026.
- Google clicks to the website doubled in the 2025 admission season.
- 438 admission leads in a single month, January 2026.
FAQ
Is a Google Business Profile for schools still useful without reviews?
Yes. Parents still find schools on Google Maps and search. Keep the profile updated with posts, photos, timings and correct contact details.
How should a school build trust after losing Google reviews?
Move trust to places you control: parent testimonial reels on Instagram, testimonials on the website and an active, verified WhatsApp channel.
How long did it take Kanha Makhan Millennium School to grow online?
About three years, from a new Instagram account in 2023 to 3,500 followers and 438 admission leads in January 2026.
Starting From Zero?
Retrix works on school growth. Whether your school is new or has never taken its online presence seriously, we can build it the same way, year by year, with a clear growth strategy. Talk to our team.
Read the full story: Kanha Makhan Millennium School case study.